Your page might rank for the keyword social media marketing tools, even though you may not have optimized for that keyword. Because Google sees a relevant passage about social media marketing tools in your post, it’s indexing that specific passage.

While this tactic is typically based on finding broken links, creating content that fits the link, and reaching out to try and get it repointed to your piece (rather than the one that’s dead), there’s a spin on it that you can use to get a head start: finding the links that point to 404 pages on your competitors’ websites.

Sort this by domains, and you’ll see the number of referring domains that are linking to this specific page. It makes sense to start with this metric given that unique referring domains are one of the better measures of link building success.

“Because Google sees a relevant passage about social media marketing tools in your post, it’s indexing that specific passage. ”

– godelta.com

Likely untrue

These are opportunities to reach out and suggest similar content of yours (you might need to create this) that could replace the broken link. After all, you can position this as helping to prevent a bad user experience in the case that a visitor clicks onto a dead link on their site. You can learn the specifics of how to use broken link building in this guide.

Anna May

Journalist
10 October 2021
1130 views